2010 Rate Card
Download the 2010 Advertising Rate Card in .pdf format
The DAC News is the monthly magazine written for, about and distributed to members of the Detroit Athletic Club, a Platinum Club of America.
Published for over 95 years, the DAC News includes features and photo stories focused on business, history, culture and sports, as well as up-to-date information
on Club activities and events.
The DAC News provides advertisers access to one of the most important markets in southeastern Michigan. Members of the Detroit Athletic Club are successful business
and community leaders of all ages and occupations. Interests are as varied as our membership – fitness, fine dining, cultural activities, business networking and
more – but the one defining trait is our members' expectation of quality services and products and the means to achieve their expectations.
2010 Editorial Calendar
- January - Boating & Club Election
- February - Leadership
- March - Membership Roster
- April - Baseball & Golf
- May - Travel & Leisure
- June - Home & Style
- July - Education & Technology
- August - Business Directory
- September - Downtown Development
- October - Detroit History Issue
- November - Holidays & Family
- December - Automotive
Facts About our Readers
- Median age is 55
- 59% earn over $200,000 a year
- Over 50% of our readers are women
- Average Portfolio Value is over $2 million
- 72% are Golfers
- 36% are Cultural Event Season Ticket Holders
- 41% own a 2nd home
- Average Vacation Days – 36
- 42% are Sporting Event Season Ticket Holders
- Professional Affiliations – 15% Law; 12% Financial;
- 5% Health Care; 4% Communications
Contact DAC News Magazine
Advertising
Advertising Manager - Cathy Condino
(313) 442-1036, cathyc@thedac.com
|
Editorial
Editor & Publisher - Kenneth H. Voyles
(313) 442-1034, kenv@thedac.com
|