2009 Media Kit

Download the 2009 Advertising Rate Card in .pdf format

America's Finest Club Publications

The DAC News is the award-winning magazine written for, about and distributed to members of the Detroit Athletic Club. No other monthly publication offers advertisers a chance to reach the best of southeastern Michigan's business, civic and leadership community. Published for over 93 years, the DAC News includes features and photo stories focused on business, history, culture, sports and the Detroit community, presented in a high quality, four-color, glossy format.

The DAC News provides a remarkable and affordable opportunity for advertisers to showcase themselves to an elite audience of DAC members. Our readership is comprised of affluent and highly educated business leaders who are not only decision makers for their organizations, but also have a wide variety of personal interests and the means to pursue them. The unique mixture of our editorial content is appealing to both the professional and personal consumer, offering the best advertising value in the area.

From Our Members

"It's a good read - even if it is an old issue. We save them all...lots of great articles, historical stories about Detroit & the DAC."
"Keeps you updated on what's happening in the Club, and interesting reading material."
"Ads as important as editorial; some are very entertaining."

Readership Profile, Circulation & Distribution

Demographics: Male - 86% Married - 81% Children under 21 - 30% Mailed to home - 85% Over 50% of readers are women Median age - 55 Over 59% have a household income of over $200,000

Professional: Owner/President - 19% CEO - 13% VP - 12%

Interests: Sporting events - 45% Travel - 29% Music & art - 29% Gourmet food - 23% Investments - 22%

Contact DAC News Magazine

Advertising Manager - Cathy Condino (313) 442-1036, cathyc@thedac.com

Ad Representatives: Logos Communications (734) 667-2005

Editorial Editor & Publisher - Kenneth H. Voyles (313) 442-1034, kenv@thedac.com